About
High performing senior marketing strategist with a passion for digital, 8.5 years of experience impacting positive organizational outcomes through digital marketing, design thinking and end to end marketing. Confident in ability to create strong digital and PR strategies for businesses across multiple regions & industries.
Senior Marketing Strategist & Digital Expert
- Website: www.monafaris.com
- City: Dubai, UAE
- Degree: MSc in Strategic Marketing
- Email: [email protected]
Facts
Mona Faris is an experienced senior brand strategist who worked for 8.5 years in multinational companies such as Johnson & Johnson and L’Oreal specializing in the Africa, Middle East, & Turkey regions. Throughout her multinational career Mona has led numerous beauty brands throughout various life cycles to ensure a clear road-to-market, digital & pipeline strategy for long-term success.
Years of experience
brands
global best practices
Skills
Experienced Senior Brand Manager with specialization in Digital Media with 8.5 years experience building brand identity, social media platforms, campaign ideation & execution. Well-versed in social media marketing, analytics, content writing, & campaign management.
Resume
Summary
Mona Faris
High performing senior marketing strategist with a passion for digital, 8+ years of experience impacting positive organizational outcomes through digital marketing, design thinking and end to end marketing. Confident in ability to collaborate with cross-functional teams to solve complex, high-stakes problems.
- Dubai, UAE
- [email protected]
Education
Master's of Strategic Marketing
2014 - 2015
University of Wollongong in Dubai
Bachelor of Business Administration
2009 - 2013
The American University in Cairo
Professional Experience
Regional Senior Brand Manager - Neutrogena
2021 - 2023
Johnson & Johnson, UAE
- Created and launched “Neutrogena Your Skin” with Google, a Ramadan educational show with celebrity Nour Ghandour and influencers. Increased Neutrogena brand awareness amongst Arab consumers, and had the 57% higher VTR than MENA industry benchmark.
- Developed pipeline and strategy for 5+ years on the brand across Africa, Middle East & Turkey including portfolio optimization and key winning bets with regional team and local teams.
- Led a cross-functional squad to activate strategies and coordinated between local activation managers to ensure consistent brand execution
Regional Portfolio Manager - Haircare & Skincare
2020 - 2021
Johnson & Johnson, UAE
- Worked closely with sales, supply, finance to ensure achievement of all brand KPIs. Portfolio of brands achieved full target in 2020, growth at +30% on haircare.
- Developed and led relaunch for Aveeno brand in Middle East by creating cross functional squad and leading workshops with retailers & distributor partners.
- Created & launched OGX Facebook best practice campaign that tripled sales during COVID19 on e-commerce channels. It became a global best practice for Johnson & Johnson and within META (Middle East, Turkey, and Africa).
Regional Brand Manager - Le Petit Marseillais, OGX & Maui Haircare
2019 - 2020
Johnson & Johnson, UAE
- Aligned and lead different regions on a single brand strategy. Markets include Egypt, Turkey, South Africa, Gulf and KSA.
- Achieved record growth on OGX with +135% in sales.
- Developed influencer strategy and handled negotiations and relationship management with key celebrities.
- Developed clear RTM strategies with the local teams to ensure successful launches.
- Managed and optimized P&L to ensure healthy profitability.
Regional Brand Manager - Johnson's Face Care
2017 - 2019
Johnson & Johnson, UAE
- Coordinated launch of 2 face care ranges that over achieved their sales target.
- Lead overall digital content strategy & implemented it to all other brands within J&J.
- Analyzed in details the overall skincare market for the whole region and developed strategies based on findings.
- Managed e-commerce strategy and created dedicated A+ content.
GCC Regional Brand Manager - Maybelline New York
2017 - 2017
L'Oréal, UAE
- Analyzed in details make up market and developed strategies based on findings.
- Created dedicated customer plans to ensure success by retailer.
- Lead the digital strategy & community management for the brand.
GCC Regional Brand Manager - Garnier Skincare
2016 - 2017
L'Oréal, UAE
- Developed and executed IMC for brand name change #BeSkinActive.
- Managed portfolio including 2017 launches.
- Implemented on the ground activation ACT with Garnier, WIN with Garnier.
- Created the Garnier circle: Group of bloggers that advocate for the brand.
- Lead the digital strategy and community management of the social platforms.
- Developed always-on content for digital platforms for 2017.
Contact
Are you looking expert guidance to help you achieve your business goals? Our consulting services are designed to provide you with the marketing and digital knowledge and support you need to succeed. With a track record of helping brands and businesses achieve their objectives and exceed expectations, we can help with any digital or marketing challenge you are facing. Contact us and we look forward to helping you achieve your goals.
Location:
Dubai, UAE